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Eurofound's EU PolicyWatch collates information on the responses of government and social partners to the COVID-19 crisis, the war in Ukraine, rising inflation, as well as gathering examples of company practices aimed at mitigating the social and economic impacts.

Factsheet for measure NL-2022-14/3001 – measures in Netherlands

'Switch the Switch' Campaign

'Zet ook de knop om' - campagne

Country Netherlands , applies nationwide
Time period Open ended, started on 01 April 2022
Context Cost of Living Crisis
Type Non-binding recommendations or other texts
Category Promoting the economic, labour market and social recovery into a green future
– Support for energy bills
Author Thomas de Winter (Panteia)
Measure added 02 January 2023 (updated 12 June 2023)

Background information

This campaign aims to raise awareness of the need to save energy. It was launched in early April, and relaunched in autumn 2022, in response to the rising energy costs resulting from the war in Ukraine. A majority of people say they have already taken or plan to take energy-saving measures, both short-term (79%) and long-term (60%). As the campaign explains, saving energy not only reduces costs, it also reduces demand, which will help calm the energy market.

Content of measure

This information campaign offers advice to households and businesses on how to save energy. It also aims to raise awareness on the issue of energy consumption in general. The campaign is visible on TV, radio, in newspapers, on websites and on social media. It shares information on how to save energy, such as: putting the thermostat to a maximum of 19 degrees Celsius during the day and 15 degrees in the evening, shower for a maximum of 5 minutes, installing LED lighting etc. This is an information campaign and does not contain any monetary support offered to households and business. However, campaign advertisement refer to available support by the government for energy reduction incentives.

Use of measure

In the winter of 2022-2023, the Netherlands used 30% less gas than in the past five years. This reduction may be credited to the positive impacts of this campaign, as well as the decrease in energy consumption due to high energy prices and the warmer winter temperatures.

Target groups

Workers Businesses Citizens
Applies to all workers Applies to all businesses Applies to all citizens

Actors and funding

Actors Funding
National government
National funds

Social partners

Social partners' role in designing the measure and form of involvement:

Trade unions Employers' organisations
Role No involvement No involvement
Form Not applicable Not applicable

Social partners' role in the implementation, monitoring and assessment phase:

  • No involvement
  • Main level of involvement: N/A


No involvement.

Views and reactions



  • 17 October 2022: Hernieuwde ‘Zet ook de knop om’-campagne biedt tips om energiezuinig de winter door te komen (


Eurofound (2023), 'Switch the Switch' Campaign , measure NL-2022-14/3001 (measures in Netherlands), EU PolicyWatch, Dublin,


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Disclaimer: This information has not been subject to the full Eurofound evaluation, editorial and publication process.