Background information

The Large than Live project is the brainchild of festival director Ide Koffman at the enterprise MOJO, which organises large festivals and concerts. As a festival director during the COVID-19 crisis, his work and that of many of his peers and colleagues in the leisure and culture sectors came to a complete standstill. Due to the COVID-19 crisis hosting usual events, with thousands of visitors at festivals or concerts was no longer a viable business activity; the numbers of visitors do not come close to covering the investment required for such activities.

Mr. Koffman felt that especially during the crisis, people would be in need of distraction and entertainment.

Content of measure

MOJO’s festival director therefore shifted the delivery of the enterprise’s activities to be online. Mr Koffman adjusted his entrepreneurial activities and came up with a live steam concept for bands and musicians to be able to perform. Live concerts are organised and visitors buy tickets to stream the concert from their mobile phone, laptop or other personal device. Though this is perhaps not overly revolutionary as a concept indicates Mr. Koffman, the quality of the service they deliver; the sound and imagery need to be very good. Furthermore, the active involvement of home viewers is what sets Larger than Live apart. Artists engage with the viewers at home, speaking to them, playing to them, so that there is an interaction between visitors and performers, and not just passively staring at a screen. The idea had been circulating at MOJO before the crisis already, but gained momentum and received time and consideration during the crisis out of necessity.

Use of measure

No information.

Contents

• Other topics
• Telework
• Work organisation

Target groups

Workers	Businesses	Citizens
Does not apply to workers	Solo-self-employed Sector specific set of companies One person or microenterprises	Does not apply to citizens

Actors and funding

Actors	Funding
Company / Companies	No special funding required

Social partners

Social partners' role in designing the measure and form of involvement:

	Trade unions	Employers' organisations
Role	No involvement	No involvement
Form	Not applicable	Not applicable

Social partners' role in the implementation, monitoring and assessment phase:

• No involvement
• Main level of involvement: Company level

Involvement

This was a company initiative and as such no social partners were directly involved in developing this measure.

Views and reactions

This was a company initiative and as such no social partners were directly involved in developing this measure.

Sectors and occupations

This case is not occupation-specific.

Sources

• 19 November 2020: De Zaak Vooruit Ondernemen na Corona (www.abnamro.nl)