Background information

On 22 March 2020, Madara Cosmetics, one of largest producers of cosmetics in Latvia, announced that reacting to high demand caused by the COVID-19 pandemic, the company is developing new products - hand disinfectants. Chairwoman of the company informed mass media that four new sustainable and natural personal care and skin care products will be available on the market in early April.

Content of measure

Madara Cosmetics, one of largest producers of cosmetics in Latvia in March and April 2020 added to their product line up hand disinfectants under the brand name ANTI.

The share of the ANTI product line in the total turnover in the first half of 2020 was 3.3%. The company states that the ANTI product line in the company's product portfolio is of a complementary nature, and the company does not plan to focus on developing this product segment.

During the first half of the year the company reports increase in the turnover by 47%. The financial report of the company states that the company's rapid growth is based on its focus on e-commerce, attracting new retail customers, including especially in France and Germany, and successfully launching new products.

In March 2020 Madara Cosmetics (in cooperation with L.Ē.V. Ltd.) processed confiscated ethyl alcohol to a surface disinfectant free of charge. The initiative came from the Ministry of the Interior, which, reacting to the lack of disinfectants, proposed that 5,000 litres of confiscated 90% alcohol should be processed in to a surface disinfectant.

Use of measure

No information to report.

Contents

• Other topics

Target groups

Workers	Businesses	Citizens
Does not apply to workers	Does not apply to businesses	Applies to all citizens

Actors and funding

Actors	Funding
Company / Companies	No special funding required

Social partners

Social partners' role in designing the measure and form of involvement:

	Trade unions	Employers' organisations
Role	No involvement	No involvement as case not in social partner domain
Form	Not applicable	Not applicable

Social partners' role in the implementation, monitoring and assessment phase:

• No involvement
• Main level of involvement: Company level

Involvement

No specific involvement.

Views and reactions

No specific views to report.

Sectors and occupations

This case is not occupation-specific.

Sources

• 22 March 2020: Madara Cosmetics develops new hand disinfectants (www.delfi.lv)
• 27 August 2020: Madara Cosmetics turnover increased by 47% in the first half of the year (www.delfi.lv)
• 25 December 2020: Madara Cosmetics will process confiscated alcohol in disinfectants free of charge (www.lsm.lv)