Factsheet for case IE-2021-22/1953 – measures in Ireland
|Country||Ireland , applies nationwide|
|Time period||Open ended, started on 29 May 2021|
|Type||Other initiatives or policies|
Reorientation of business activities
– Creation of platforms for businesses aimed at customer
|Author||Roisin Farelly (IRN Publishing) and Eurofound|
|Case created||11 July 2021 (updated 14 July 2021)|
In May 2021, the Government launched Fáilte Ireland’s new Digital that Delivers programme.
The overall purpose of the programme is to help tourism businesses to better adopt digital technologies and operate more efficiently to withstand the impact of COVID-19. It will enable consumers to discover and book Irish experiences and accommodation through the channels that are most convenient for them and that offer them the best value.
Currently only 15% of Irish activity and attraction providers currently have a suitable online booking engine. Therefore, according to Fáilte Ireland, all tourism enterprises need to become digitally enabled to better respond to the needs and expectations of visitors both domestically and internationally.
The programme will see an initial investment in 2021, of €6 million for specialised training and digitalisation of visitor attractions and activities. Fáilte Ireland will partner with up to 500 attractions, activities, and day tour providers in year one and over 1,350 visitor experiences overall.
The programme aims to:
Fáilte Ireland will partner with up to 500 attractions, activities, and day tour providers in year one and aims to fund over 1,350 visitor experiences overall.
|Does not apply to workers||
Sector specific set of companies
||Does not apply to citizens|
Social partners' role in designing the measure and form of involvement:
|Trade unions||Employers' organisations|
|Role||No involvement||No involvement|
|Form||Not applicable||Not applicable|
Social partners' role in the implementation, monitoring and assessment phase:
|Economic area||Sector (NACE level 2)|
|R - Arts, Entertainment And Recreation||R90 Creative, arts and entertainment activities|
|R91 Libraries, archives, museums and other cultural activities|
|R92 Gambling and betting activities|
|R93 Sports activities and amusement and recreation activities|
This case is not occupation-specific.
Eurofound (2021), Funding for the digital transformation of tourism activities and attractions, case IE-2021-22/1953 (measures in Ireland), COVID-19 EU PolicyWatch, Dublin, http://eurofound.link/covid19eupolicywatch
Disclaimer: This information has not been subject to the full Eurofound evaluation, editorial and publication process. All information is preliminary and subject to change.