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COVID-19 EU PolicyWatch

Database of national-level responses

Eurofound's COVID-19 EU PolicyWatch collates information on the responses of government and social partners to the crisis, as well as gathering examples of company practices aimed at mitigating the social and economic impacts.

Factsheet for case GR-2021-2/1767 – measures in Greece

“Alliance against COVID”: Joint action by the social partners GSEE and GSEVEE and the radio station Alpha989

"Simmahia kata tou covid": Koini drasi ton kinonikon etairon GSEE, GSEVEE kai tou radiofonikou stathmou Alpha989 (“Συμμαχία κατά του Covid”: Κοινή δράση των κοινωνικών εταίρων ΓΣΕΕ και ΓΣΕΒΕΕ και του Ραδιοφωνικού σταθμού Alpha989)

Country Greece , applies nationwide
Time period Open ended, started on 08 January 2021
Type Other initiatives or policies
Category Measures to prevent social hardship
– Protection of vulnerable groups (beyond employment support)
Author Penny Georgiadou (INE GSEE)
Case created 07 February 2021 (updated 16 February 2021)

Background information

The Greek Association of Workers Consumers (EEKE), which is a recognized consumers’ organisation established by the General Confederation of Greek Labour (GSEE) together with the national employers’ organisation the Hellenic Confederation of Professionals, Craftsmen & Merchants (GSEVEE) and the Radio Station “Alpha 9.89” (as media sponsor), decided from January eight 2021 to start an initiative. The initiative is called "Alliance Against Covid" aims to support socially vulnerable groups affected by the pandemic by calling on companies to take part in the campaign by offering discounts on the prices of products and services they offer.

Content of measure

In the initiative any company can participate by offering discounts on the prices of products and services they offer, to those consumers who are regarded as vulnerable groups, that is: unemployed persons who have an unemployment card, large families, university students, persons with disabilities and employees whose employment contract is under suspension due to the pandemic.

The companies have to register in the website and announce the discount they offer. The participating companies are advertised on Alpha 9,89 radio. The consumers can be informed about the companies that are members of the action through the website as well as the radio station “Alpha 98,9 fm”.

At the moment, more than 30 companies throughout Greece are participating in the initiative, while more are expected to take part, as the campaign of the Alpha 9,89 radio station is continuous. Also, the initiative is on Facebook (@symmaxiakatatoucovid).

Use of measure

The initiative is quite innovative and it is the result of social dialogue between GSEE and GSEVEE. It aims both to support the socially vulnerable groups affected by the pandemic as well as to support SMEs to stay afloat during the crisis. Also, the media sponsor can help the initiative to become widely known and successful.

Target groups

Workers Businesses Citizens
Other groups of workers
Disabled workers
Applies to all businesses Disabled
Other groups of citizens

Actors and funding

Actors Funding
Trade unions
Employers' organisations
Company / Companies

Social partners

Social partners' role in designing the measure and form of involvement:

Trade unions Employers' organisations
Role Agreed (outcome) incl. social partner initiative Agreed (outcome) incl. social partner initiative
Form Direct consultation outside a formal body Direct consultation outside a formal body

Social partners' role in the implementation, monitoring and assessment phase:

  • Social partners jointly
  • Main level of involvement: Peak or cross-sectoral level


It is an initiative of two national social partners representatives of SMEs and employees (GSEVEE and GSEE) and a broadcast company (Alpha radio station). its aim is to create a network of SMEs offered lower prices to different products and services for people with special needs (vulnerable groups, unemployment and other).

Views and reactions

It is an initiative of two national social partners in collaboration with a radio station- Alpha989.


  • 08 January 2021: Alliance against Covid: We stay safe. We remain in solidarity. (Συμμαχία κατά του Covid: Μένουμε Ασφαλείς. Μένουμε Αλληλέγγυοι) (
  • 11 January 2021: Action entitled: Alliance against Covid (Δράση με τίτλο: Συμμαχία κατά του Covid) (
  • 13 January 2021: Alliance against Covid-19: Business discounts to support consumers (Συμμαχία κατά του Covid-19: Εκπτώσεις από επιχειρήσεις για στήριξη των καταναλωτών (


Eurofound (2021), “Alliance against COVID”: Joint action by the social partners GSEE and GSEVEE and the radio station Alpha989, case GR-2021-2/1767 (measures in Greece), COVID-19 EU PolicyWatch, Dublin,

Disclaimer: This information has not been subject to the full Eurofound evaluation, editorial and publication process. All information is preliminary and subject to change.