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EU PolicyWatch

Database of national-level policy measures

Eurofound's EU PolicyWatch collates information on the responses of government and social partners to the COVID-19 crisis, the war in Ukraine, rising inflation, as well as gathering examples of company practices aimed at mitigating the social and economic impacts.

Factsheet for measure GR-2020-53/1652 – measures in Greece

E-Commerce Platforms' Funding via EU NSRF

Χρηματοδότηση Δημιουργίας Πλατφόρμας E-Commerce μέσω ΕΣΠΑ

Country Greece , applies nationwide
Time period Temporary, 31 December 2020 – 31 January 2021
Context COVID-19
Type Legislations or other statutory regulations
Category Supporting businesses to stay afloat
– Direct subsidies (full or partial) or damage compensation
Author Elena Kousta (INE GSEE) and Eurofound
Measure added 05 January 2021 (updated 13 January 2021)

Background information

The Ministry of Development and Investment announced, early December, the financing of small and very small enterprises via the EU NSRF (National Strategic Reference Framework) funds for the creation of digital e-commerce platforms. The program will subsidise 100% of the cost for the creation of an online store and up to €5,000, and will relate exclusively to retail shops. The total budget amounts to €80 millions with a number of beneficiaries estimated to 16,000 companies.

Content of measure

The Ministry of Development and Investment announced 9 December, 2020 a new financing program by the end of the year, through the EU National Strategic Reference Framework 2014-2020 (NSRF), which will subsidise the creation of an e-shop for retail stores, with a budget of €80 millions. The program will subsidise 100% of the cost for the creation of an online store and will relate exclusively to retail, as the services are covered by existing action. This is the action "Competitiveness Toolkit for Small and Very Small Enterprises", in which funding applications can be submitted until 31 January, 2021. With the new program, the maximum amount of a grant retail business for the entire cost will reach up to €5,000. This means that the subsidy will be claimed by 16,000 companies. According to available data, only 20% of the specific category of companies have an online store (e-shop).

Use of measure

The total budget amounts to €80 million with the number of beneficiaries estimated to 16,000 companies.

Target groups

Workers Businesses Citizens
Does not apply to workers Sector specific set of companies
Does not apply to citizens

Actors and funding

Actors Funding
National government
European Funds
National funds

Social partners

Social partners' role in designing the measure and form of involvement:

Trade unions Employers' organisations
Role Unknown Unknown
Form Not applicable Not applicable

Social partners' role in the implementation, monitoring and assessment phase:

  • Unknown
  • Main level of involvement: N/A


No available answer.

Views and reactions

No available answer.

Sectors and occupations

    • Economic area Sector (NACE level 2)
      G - Wholesale And Retail Trade; Repair Of Motor Vehicles And Motorcycles G47 Retail trade, except of motor vehicles and motorcycles

This case is not occupation-specific.



Eurofound (2021), E-Commerce Platforms' Funding via EU NSRF, measure GR-2020-53/1652 (measures in Greece), EU PolicyWatch, Dublin,


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Disclaimer: This information has not been subject to the full Eurofound evaluation, editorial and publication process.