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Factsheet for measure DK-2019-40/2570 – measures in Denmark

Guide to growth


Country Denmark , applies nationwide
Time period Open ended, started on 01 October 2019
Context COVID-19, Restructuring Support Instruments
Type Other initiatives or policies
Category Reorientation of business activities
– Other
Author Carsten Jørgensen (FAOS, University of Copenhagen), Anders Randrup (Oxford Research)
Measure added 23 June 2022 (updated 17 November 2022)

Background information

Virksomhedsguiden (The Business Guide) has replaced the former Start-up Guide to Growth (Startvækst) although it is mostly by name only.

The new instrument has a little broader scope than the former one. Newly added themes in the Business Guide is a guide for companies about how to act in relation to COVID-19, including possibilities for compensation and a theme called 'Get ready for Brexit'.

The Business Guide covers start-up and new enterprises, and it is finalised to provide a guidance through the landscape of duties, difficulties, and possibilities connected to starting a business.  

Content of measure

The internet portal '' offers entrepreneurs a step by step guide about what to remember and keep focus on in relation to start a new enterprise.

The most important sections are:

  • Describe your business idea thoroughly;

  • Investigate the market;

  • Have a reality check of your economy;

  • Get attention though digital marketing;

  • Decide the corporate form of the business;

  • Find a suitable location; and

  • Get to know the rules and agreements regarding having employees.

The portal contains references to all significant public services. This includes initiatives, funding and programmes designed to support growth, innovation and development among private businesses. The internet portal provides a guide for relevant start-up events in different parts of the country. Furthermore there is a new guide focused on where to get support in the local area.

Virksomhedsguiden is an activity under the Danish Business Authority (Erhvervsstyrelsen) the Danish Business Authority belongs to the Ministry of Industry, Business and Financial Affairs (Erhvervsministeriet)

Cooperation with banks, accountants and lawyers. The Ministry of Industry, Business and Financial Affairs (Erhvervsministeriet) is the responsible ministry.

Use of measure

There are no relevant evaluations yet of the Business Guide. However, an example of a positive experience can be found at the Technical University of Denmark (DTU), there is special focus on start-ups with an innovative businees idea. Reseachers and and senior student at DTU established 87 start-ups in 2018.

The Business Guide provides a general overview on how to generate enterprise growth and development both in the national and the global market. This includes a very detailed dictionary of, for instance, activities such as 'payment of employees', ICT measures policies or explaining tax rules.

Target groups

Workers Businesses Citizens
Employees in standard employment
Applies to all businesses Does not apply to citizens

Actors and funding

Actors Funding
National government
National funds

Social partners

Social partners' role in designing the measure and form of involvement:

Trade unions Employers' organisations
Role Unknown Unknown
Form Not applicable Not applicable

Social partners' role in the implementation, monitoring and assessment phase:

  • Unknown
  • Main level of involvement: Unknown



Views and reactions




Eurofound (2022), Guide to growth, measure DK-2019-40/2570 (measures in Denmark), EU PolicyWatch, Dublin,


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