Factsheet for measure
DE-2022-24/3899
– measures in Germany
Energy Transition Campaign '80 million'
Energiewechsel-Kampagne '80 Millionen'
Background information
In 2022, the Federal Ministry for Economic Affairs and Climate Protection (renamed to Federal Ministry for Economic Affairs and Energy, BMWE) set up a national campaign to raise awareness amongst people living in Germany as well as amongst businesses and municipalities on saving electricity and switching to renewable energy supplies. The campaign was set up against the background of the Russian war against the Ukraine that started in Februrary 2022. Due to the war, energy prices and inflation rose strongly. As Germany was heavily dependent on Russian gas imports, it needed to supplement Russian gas imports with other energy supplies. In this context, the federal ministry designed the campaign with the main message being that every kilowatt hour not used, contributes to energy independence, lowers cost pressures and contributes to achieving Germany's climate goals (by becoming independent from fossil energy sources).
Content of measure
The Federal Ministry for Economic Affairs introduced the campaign in 2022. The campaign title translates as '80 million jointly for the energy transition' (German campaign title: '80 Millionen gemeinsam für Energiewechsel'). The former federal minister for economic affairs introduced the campaign to raise awareness and encourage the German population, businesses as well as municipalities to save energy and to switch to renewable energy sources.
The campaign provides practical tips on reducing energy consumption but also provides information on available funding programmes or energy consultancy services, for example when updating heating systems in buildings, improving buildings energy-efficiency or when switiching to climate-friendly transport modes.
In addition, banners and digital screens or videos are also available on the campaign's website. Different dialogue formats are also available for informational exchange (such as a telephone hotline, information on events, or stakeholder dialogues).
Use of measure
No information available.
Target groups
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Workers
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Businesses
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Citizens
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Applies to all workers
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Applies to all businesses
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Applies to all citizens
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Actors and funding
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Actors
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Funding
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National government
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National funds
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Social partners
Social partners' role in
designing the measure
and form of involvement:
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Trade unions
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Employers' organisations
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Role
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Informed
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Informed
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Form
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Not applicable
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Not applicable
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Social partners' role in the
implementation, monitoring and assessment phase:
-
Unknown
-
Main level of involvement: Peak or cross-sectoral level
Involvement
In June 2022, the federal government held a so-called energy efficiency summit. During the summit, former federal minister for economic affairs also informed summit participants on the newly designed campaign.
Views and reactions
On the Energy Efficiency Summit held in June 2022, many business and employer organisations, the Confederation of German Trade Unions (DGB) plus other civil society organisation signed a joint declaration on supporting the goal of the campaign.
Sources
